Mobile App Revolution

Welcome To The Mobile App Revolution

  • The web as we know it is dying
  • Mobile devices and tablets are taking over
  • Apps & mobile websites are replacing conventional websites
  • 43% of mobile users have downloaded a retail app
  • Approximately 52 % of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase
  • Worldwide mobile application store downloads increased 117% in 2011 over 2010. By the end of 2014, it is forecast that over 185 billion applications will have been downloaded from mobile app stores, since the launch of the first one in July 2008
  • 242 million apps downloaded on Christmas day, 2011
  • 1.2 billion mobile app downloads during the Christmas week, 2011
  • We now live in a mobile world
  • It’s time for you to Go Mobile!!

Key Benefits of a Mobile App

  • One on one intimate communication with your customer
  • Push Notifications” – specials, discounts, coupons, etc – 97% opening rate vs 4% with email can be sent to everyone who has downloaded your App – FREE to send
  • Loyalty programme utilizing your QR code
  • Viral marketing – “Tell a Friend” share this app
  • Constant branding- right on your customers mobile device. They are within 1 metre of them almost 24 hours a day
  • A platform for proof – important info, testimonials, customer interaction photos and videos
  • GPS directions to your location
  • One tap calling from their mobile device
  • Connect to Facebook, Twitter and YouTube

To Compete You Will Need An App & a Mobile Optimized Website

  • 44% of Facebook users are on mobile devices at any given time
  • 55% of all active Twitter users are active on mobile
  • Mobile commerce is taking off
  • 65% of mobile users said they used their mobile device to find a business to make an in-store purchase
  • In the past 12 months customers around the world have ordered over US$1 billion of products from Amazon from a mobile device
  • NZ has 53 mobile broadband or data subscriptions for every 100 people – and growing
  • Over 50% (and growing) of local searches are from mobile devices
  • 65% of mobile users use their device to locate a store, venue or event
  • 95% seek info; 88% take action within a day; 77% called or visited the business searched for
  • Mobile users are action takers

So if you’re marketing on Facebook and/or Twitter but not giving your customers mobile friendly content then you’re alienating over 50% of your customers.

You need to optimize your Facebook site and website for mobile, otherwise you’re missing out. Mobile Fusion can build you a mobile optimized website and/or a highly converting FaceBook like page.

QR Codes

While QR Codes are an integrale component in the loyalty programme using an App, they are much more than just that. Consumer engagement is one of the main reasons companies are looking to incorporate QR Codes in their online and offline presense. As soon as a code is scanned the consumer has been engaged.

  • There has been a 9,840% increas in the use of QR Codes in the USA in 2011 compared to 2010
  • Currently 60% of QR codes are scanned from an iPhone, 25% from an Andriod device (growing rapidly) and 12% from other devices
  • 5 out of 10 people know about QR Codes
  • 3 out of 10 people have scanned one
  • 35 – 44 year olds are scanning codes the most
  • 64% of QR codes scanned are done so by women
A Savvy Business Might Link A QR Code
  • to your mobile website
  • to special promotions, events, gigs or concerts
  • to download your app
  • to a loyalty programme through your branded app
  • to your business card
  • to a coupon for a discount off their first visit
  • to a contest or promotion
  • to a Google map to your nearest locations
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